©2015 Microsoft
Increasing productivity, maintaining affordability – and upgradeable to Windows 10.
Also introduces Lumia 430 Dual SIM: The most affordable Lumia smartphone

Hong Kong – 14 April 2015

Microsoft today announced the availability of the Lumia 640 and Lumia 640 XL in Hong Kong for only HK$1,888 and HK$2,488 respectively. The latest devices to join the Lumia portfolio, both offer more personal computing and increased productivity through seamlessly integrated Microsoft Office experiences, OneDrive1 storage and 4G connectivity. The Lumia 640 and Lumia 640XL will upgrade to and benefit from Windows 10 as it becomes available later this year.

• Smoothly and quickly access important documents or run all of your favorite websites, apps and games, thanks to the on-board 1GB of memory and powerful quad core Qualcomm Snapdragon processor.
• View photos and watch videos on a crisp 5” HD display of Lumia 640 and a crisp 5.7” HD display of Lumia 640XL
• Power through the work day and enjoy almost 24 hours of talk time, thanks to a long-lasting 2500 mAh battery of Lumia 640 and a long-lasting 3000 mAh battery of Lumia 640XL.
• Capture detail rich photos even in low light, thanks to the 8 MP camera on the Lumia 640 and the 13 MP camera on the Lumia 640 XL. Both come with LED flash and Lumia Camera right out of the box.
• Stay updated on the most important information with Glance Screen, available out of the box.
• Enjoy the latest version of Windows Phone 8.1 and the Lumia Denim update, complete withone-swipe Action Center, Word Flow and Live Folders.
• Keep up-to-date with the best features through regular updates to Windows, including all the benefits of Windows 10 service as it becomes available later this year.

“People are looking for a device which brings them more flexibility to switch easily between work and play, without breaking the bank” said Mark Trundle, Director of Microsoft Mobile Devices Sales, Hong Kong, Taiwan & Macau. “The Lumia 640 and Lumia 640XL keep people prepared for anything, with full range of Microsoft experiences – including Office and OneDrive – that Lumia users have come to expect straight out of the box, 4G connectivity, superb 5” and 5.7” screens and long lasting batteries”

Together with the Lumia 640 & Lumia 640XL launch, Microsoft introduced Lumia 430 Dual SIM, the latest addition to its affordable range of Lumia smartphones. Built with the latest Windows Phone 8.1 software, a Qualcomm® Snapdragon™ processor featuring a dual-core CPU running at 1.2GHz, and with Microsoft Office, Skype and OneDrive pre-loaded, the Lumia 430 Dual SIM was designed to help people achieve more at work, at play and on the go. With a retail price of HK$888, it is also the most affordably priced Lumia that will be able to upgrade to Windows 10.

The Lumia 430 Dual SIM features a compact, durable and colorful design with a vivid 4-inch WVGA display that brings all the latest apps, games and videos to life. People can access up to 30 GB of free cloud storage on OneDrive for safekeeping important content. Smart Dual SIM allows people to assign unique profiles to their SIM cards, such as “work” or “family,” and with 1500 mAh removable battery and up to 18 days standby to help them better manage daily communication.

“People around the world have responded enthusiastically to our affordable Lumia range. We continue to invest in this segment to ensure that as many people as possible can enjoy signature Microsoft experiences, regardless of budget,” said Mark Trundle. “The Lumia 430 Dual SIM continues our commitment to combining the right hardware, software, services and apps with the right price to give people a smartphone they can afford and be proud to use.”

The Lumia 640 is expected to be available from 17 April in glossy cyan, orange and white, as well as matte black. The Lumia 640XL is available in May in matte cyan, orange, matte black and white. The Lumia 640 and Lumia 640 XL will be available to consumers with a one-year subscription of Office365 Personal access on the phone, on a PC or Mac and on a tablet. This offer, worth HK$540 per year will also include 60 minutes of Skype Unlimited Worldwide calling per month with your Lumia 640 and 640 XL. The offer is available until 30 June 2015 and must be redeemed by 14 August 2015. The Lumia 430 Dual SIM will be available in two colors: bright orange and black from 17 April.

Tech specs summary:
Lumia 640 LTE Dual SIM
Operating system Windows Phone 8.1 with Lumia Denim
HERE location services Free global HERE Maps and HERE Drive+
Free HERE Transit available in the Store
Display 5” HD (1280×720, 16:9) IPS LCD, 294 PPI, Glance screen Corning Gorilla Glass 3
Sunlight readability enhancements
Battery 2500 mAh battery, removable
Processor 1.2 GHz quad core Qualcomm Snapdragon 400 processor
Main camera 8 MP AF, LED Flash, Lumia Camera
Front facing camera 1 MP FF
Memory 8GB + free OneDrive, micro SD up to 128GB
Dimensions 141.3 x 72.2 x 8.85mm 145 g

Lumia 640 XL LTE Dual SIM
Operating system Windows Phone 8.1 with Lumia Denim
HERE location services Free global HERE Maps and HERE Drive+
Free HERE Transit available in the Store
Display 5.7” HD (1280×720, 16:9) IPS LCD, 259 PPI, Glance screen Corning Gorilla Glass 3
Sunlight readability enhancements
Battery 3000 mAh battery, removable
Processor 1.2 GHz quad core Qualcomm Snapdragon 400 processor
Main camera 13 MP AF, LED Flash, Lumia Camera
Front facing camera 5 MP FF
Memory 8GB + free OneDrive, micro SD up to 128GB
Dimensions 157.9 x 81.5 x 9mm 171g

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
About Microsoft Devices

The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface,
Perceptive Pixel products, and accessories.

Media Inquiries
Wilson Kan /Leo Yau
Hill+Knowlton Strategies for Microsoft
Devices
Tel: +852 9383 3144/+852 6021 3931
Fax: (852) 2576-3551
Email: wilson.kan@hkstrategies.com/
leo.yau@hkstrategies.com
Simran Singh Sethi
Communications Manager, Pan Asia
Microsoft Devices
Tel: +852 9023 0768
Email: simran.sethi@microsoft.com
©2015 Microsoft